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News Release
Writer: Brenna Smith
(863) 667-7010
Contact: Dr. Jack Walters
(863) 667-7032

Sun-N-Fun Economic Impact Findings
To Be Released At USF Lakeland

LAKELAND, FL (October 23, 2003) - The tradition of the Sun N Fun Fly-In in Lakeland has been a large draw for the Polk county area for decades. A new study will soon reveal the economic impact of the United States’ second largest private aircraft convention and show. Findings from a recent study conducted by USF Lakeland personnel will be released Thursday, November 6, 2003 at 10:00 a.m. on the local campus. The event, to be held in room LAC 1183, will showcase information gathered by principal investigator Dr. Jack Walters, Assistant Dean and Management Faculty, and investigator Lynda Fletcher, a member of the Institutional Research, Effectiveness, and Planning Unit on the Lakeland Campus. Dr. Walters and Ms. Fletcher were assisted in the project by USF staff, students, and community volunteers.

The economic impact study was conducted as a public service by USF-Lakeland in support of economic development in the region. USF Lakeland researchers used survey techniques to develop a picture of Fly-In attendees and their participation and spending habits. The findings were then applied to the estimated population of attendees to develop economic impact estimates.

Results from the study will be used as a tool for strategic planning by Sun N Fun leaders to increase the size and impact of the Fly-In event and to develop aviation-related events throughout the year.

The University of South Florida is ranked one of the top 100 Universities in the nation. As a Doctoral/Research extensive institution, the highest educational ranking available, USF Lakeland is dedicated to serving the citizens of Polk, Highlands, Hardee and eastern Hillsborough counties, in a regional setting. Established in 1988, the Lakeland campus is a distinctive locally available University with premier research and instructional status, providing a variety of complete undergraduate and graduate degrees, web-based courses, certificate programs and program partnerships with the Tampa campus.

For more information contact USF Lakeland at (863) 667-7000 or visit us on the web at www.lakeland.usf.edu
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